Building the Business Case

Implement your Recession Busting Ideas Quickly!

Responding to the recession requires doing things differently. The ability to take a business idea, proposal or project and create a compelling business case is a critical factor in improving cash flow and protecting the core business when developing strategies for recovery in these current economics conditions.

The first and most important task in managing through a recession is protecting cash flow and improving cash efficiency. What is needed is a methodology for identifying the cash generation potential for each of these options while protecting the core processes of the business.

Given that ROI and the other financial measures have given way to cash generation, securing management support is likely to be made on the basis of cash generation metrics such as:

• How much cash does the option produce?
• How soon will the cash be available?
• How sure are management about your ability to deliver the expected cash?

If the objective is reduce costs before revenues decline, time is of the essence and the evaluation process used needs to be capable of producing accurate and timely information. It is also likely that forecast cash flows need to be considered under several scenarios ranging from base case to worst case.

The Solution Matrix methodology for Building a Business Case offers the means to evaluate options with speed and urgency with a view to solving the immediate cash flow problems while shaping the company’s future course.

Building the Business Case Seminars are led by Dr. Marty J. Schmidt, President and Founder of Solution Matrix Ltd the author of The Business Case Guide.

The Business Case Guide provides clear, practical answers to questions like these and dozens of others. Written with the depth and detail that finance and planning professionals require, the Guide is also rich in practical help and examples for those with little or no background in those areas.